As color printing became more affordable and websites became a must-have – color illustrations became the standard. Computers aided the process in creating perspective drawings with wire-frame models.

Today, advertisers are not only using more perspective renderings in printed media, but they are partnering with visual content providers like us to raise a new standard; particularly on the Internet with animations and web interactive marketing tools. The ultimate goal of these tools is to increase sales through keeping visitors interested in your homes (staying longer at your website), differentiating your homes from your competitors, and empowering your clients with information to make the best decisions.

For example, floor plans don’t have to be 2D and static. With interactive 2D floor plan tool, your visitor can select an available unit and configure all the options she wishes. Furthermore, she can print her own customized brochure.

Another tool to help your visitor see the floor plan better is the interactive 3D floor plan tool. The visitor can rotate the floor in 3D to better understand the layout.

Again, this area will continue to evolve. So be sure to come back regularly and check-out what new tools are available for you.

With your guidance or design plans, we can dress-up the building with our huge library of plants, skies, and building materials. We can even computer model some un-built or renovated architectural features. Photo-editing is a great way to spruce-up your property for its glamour shot or it can be an excellent design tool for existing-home makeovers.

Our new 360 tools (360 interior and 360 exterior) not only help you communicate your project from every angle, but it lets your audience explore your designs in their own way and at their own pace. The more they are engaged, the more likely that they get your message, and the more likely that they want to hear more. And that’s a true measure of effective communication.

Here are some images from concept stage to final design that we worked on over the last 9 months:

We typically prefer CAD files as they are the cleanest and offers the most flexibility.  But with this project, we primarily worked from photocopies of plans.  In addition, we accepted large D size (24 x 36) print, which we scanned ourselves.   To avoid the risk of “garbage in, garbage out”, we had to clean up many files and sometimes start from scratch.  Here are some examples:

Before:

After:

Over the years, we have worked with many clients, especially national and modular home builders, who wanted to create a new look for all their house plans to help differentiate them from their competitors. These opportunities give us the chance to show our ability to provide many different illustration styles, all completed in-house, with the same quality and quick turnaround time – often with volume discounts. Once complete, it’s nice to see consistent art work throughout the printed brochures and website.

Since establishing our price estimation page, we have received a lot of positive feedback from our visitors. Our price quotes for single family home renderings was such a hit that people were asking for price information for multi-unit townhomes. Soon enough, floor plans price quotes was created as that was the next most requested feature. We are currently developing price quotes for site plans.

Thank you for the feedback and positive response (and ultimately new projects!) We are always looking for new ways to create better value and serve you all better.