Rendering House Architectural Illustrations » Interactive

New Animation

Stephen — Thu, 02 Jul 2009 16:00:47 +0000

Happy 4th of July! Aside from working with new builders and architects, we have been creating several new animations, interactive tools, design apps, and 360s tours. Here is just one of them: http://www.facebook.com/home.php?ref=logo#/renderinghouse?v=app_2392950137

From Pencil and Paper to Web Interactive Tools

Stephen — Tue, 13 Jan 2009 13:32:30 +0000

We have been around long enough to see trends in the real estate marketing. In the old days, the illustrations were predominantly front elevation pen and ink drawings. Perspective drawings were difficult, time-consuming, and hard to revise.

As color printing became more affordable and websites became a must-have – color illustrations became the standard. Computers aided the process in creating perspective drawings with wire-frame models.

Today, advertisers are not only using more perspective renderings in printed media, but they are partnering with visual content providers like us to raise a new standard; particularly on the Internet with animations and web interactive marketing tools. The ultimate goal of these tools is to increase sales through keeping visitors interested in your homes (staying longer at your website), differentiating your homes from your competitors, and empowering your clients with information to make the best decisions.

For example, floor plans don’t have to be 2D and static. With interactive 2D floor plan tool, your visitor can select an available unit and configure all the options she wishes. Furthermore, she can print her own customized brochure.

Another tool to help your visitor see the floor plan better is the interactive 3D floor plan tool. The visitor can rotate the floor in 3D to better understand the layout.

Again, this area will continue to evolve. So be sure to come back regularly and check-out what new tools are available for you.

Turning Architectural Illustrations Upside Down

Stephen — Sun, 16 Nov 2008 21:30:57 +0000

Effective communication is a key to success. Increasingly, graphics help you tell your story better. That’s where we come in. Our job has always been about visualization. Historically, this entailed architectural illustrations of 2D elevations and then 3D perspectives. Lately, we’ve taken this static medium and literally “turned it upside down”.

Our new 360 tools (360 interior and 360 exterior) not only help you communicate your project from every angle, but it lets your audience explore your designs in their own way and at their own pace. The more they are engaged, the more likely that they get your message, and the more likely that they want to hear more. And that’s a true measure of effective communication.

Going Green with Imagine Homes (San Antonio, TX)

Stephen — Thu, 07 Aug 2008 13:24:40 +0000

Congratulations to our client Imagine Homes, who has recently been selected as The Single-Family Production Home of the Year in the 2008 National Association of Homebuilders Green Building Awards. Imagine Homes builds all its homes to meet Energy Star and Build San Antonio Green certification without dramatically increasing its home prices. For them, they are able to do this for only about 1.5 percent to 2.5 percent extra in comparison to a standard code home. Check out all their interactive features, listen to an interview with Imagine Homes President John Friesenhahn on Texas Public Radio, and look them up when you are in San Antonio!