Rendering House Architectural Illustrations » 3D Perspective

Child Development Center

Stephen — Wed, 24 Jun 2009 16:09:05 +0000

Finished a rendering of a Child Development Center, designed by MBF Architects in New Bern. They are great to work with.

The School of Soccer (Dallas, TX) – Kicking around Ideas

Stephen — Fri, 06 Mar 2009 23:00:00 +0000

We typically work with clients who have finalized plans and design. But we occasionally get projects from visitors who have the entrepreneurial spirit to start something exciting and need some help in visualizing a concept to help raise some funds. These situations require us to wear a different hat. But it is often fun and we get to learn a lot.

Recently, we had the opportunity to work with Massimo Pauri, the Director of Player Development from Metro Soccer Club, who sent me a site plan and a photo. After a few iterations, here is what we ended up with:

One of the several designs we worked on:

Final version:

Concepts for Waterview at Scottsdale

Stephen — Wed, 04 Feb 2009 18:41:13 +0000

Although most of our projects are for marketing purpose with designs finalized, we sometimes get to help architects and developers visualize and communicate their designs to investors and city planners. This typically starts with some massing study with wire frames and models, then sketches with entourage, and lastly the inclusion of color, texture, and material.

This project in Scottsdale involved showing the city planners that there would be ample green space for this redevelopment area. Here are some examples of the concept views provided by the Dallas architectural firms Three and Talley Associates and then our final renderings.

Turning Architectural Illustrations Upside Down

Stephen — Sun, 16 Nov 2008 21:30:57 +0000

Effective communication is a key to success. Increasingly, graphics help you tell your story better. That’s where we come in. Our job has always been about visualization. Historically, this entailed architectural illustrations of 2D elevations and then 3D perspectives. Lately, we’ve taken this static medium and literally “turned it upside down”.

Our new 360 tools (360 interior and 360 exterior) not only help you communicate your project from every angle, but it lets your audience explore your designs in their own way and at their own pace. The more they are engaged, the more likely that they get your message, and the more likely that they want to hear more. And that’s a true measure of effective communication.

Courtside Condos – Raising the Ceiling on Floors

Stephen — Tue, 07 Oct 2008 21:19:47 +0000

Courtside Condos, completed in the summer of 2006, is a 16-story, 104-unit development in Charlotte, NC. As with most large condo developments, the city, lenders, and the developer sought a large pre-sale commitment before starting construction. Our initial rendering helped raise that number substantially. In fact, the rendering received such a positive response from buyers and the city that the developer rushed to add additional floors and even bolder architectural designs. The condo was a win-win for all parties and is now an architectural crown for the “Queen City.”

Before

After

Actual Photo

Site Unseen

John — Mon, 15 Sep 2008 21:04:18 +0000

One of the biggest obstacles that developers face is getting investors, the government, and buyers to visualize their developments. Poor communication could kill a project at the financing, approval, or sales stages. Architectural renderings can help communicate your ideas. It can provide views that one can’t easily see, show phases of development, and offer a virtual myriad of design options. Not only does it get all parties on the same page, but it can be a great reference tool to engage all stakeholders in design and partnerships.

Our renderings have helped turn a flooded rock quarry in Michigan to an upscale golf and lakeside community aptly named “Waterstone”; it has helped Durham, NC city officials and buyers visualize the restoration of a centuries old tabacco warehouses into upscale downtown lofts; and it has helped pre-sale timeshare condos in Orlando before the units were even built. That’s the ultimate benefit to developers: to sell units, site unseen!

Success with Clayton Homes

Stephen — Tue, 26 Aug 2008 20:20:43 +0000

In 2007, just as the single-family builder are experiencing the a slow down, the factory-built sector is swamped by the same factors. Fortunately for us, we have been working with one of the leaders in that industry, Clayton Homes. Builder magazine May 2008 (National Association of Home Builders) ranked Clayton Homes first for 2007 Manufactured House Builders and second for Modular/Whole-House Panel Builders. Our relationship started a few years ago, when Clayton Homes wanted a new look for their marketing in the Internet and print. Although they had photorealistic renderings in the past, they wanted something that would help them differentiate from other builders. We had shared with them our different styles and after some deliberations, they chose our Enhanced Photoreal Style – which offers warmth but still holds details. Another reason Clayton Homes chose us was because, regardless of rendering styles, we can handle high volume and were always able to meet their deadline.

Actus Lend Lease – From “Virtual Sea to Shining Sea”

Stephen — Fri, 04 Jul 2008 13:42:59 +0000

We have been working with Actus on several military housing projects for a few years now. It is a pleasure to help develop improved military housing for the families of our armed forces. These projects took us to many bases “virtually” around the country including:

Camp Lejeune (North Carolina)
Fort Huachuca (Arizona)
West Point Academy (New York)
Fort Wainwright (Alaska)
Army Hawaii Family Housing (Hawaii)
Fort Knox (Kentucky)
Beaufort (South Carolina)

For these projects, we provided aerials, streetscapes, clubhouses, entrances, interiors, and floor plans. Here are some examples showing the various regions of our beautiful country:

Hawaii

Camp LeJeune

Fort Huachuca

Fort Knox

Fort Wainwright

West Point