Rendering House Architectural Illustrations » 2D Elevation

Praises from DR Horton

Stephen — Wed, 15 Apr 2009 20:54:35 +0000

If you are new here, then you probably did not know that we just revamped our website in the past month. As things are moving along, we are also in the process of creating a testimonial page (because I don’t like to toot my own horn!) Below is a recent email and some samples of work we did.

Hi Stephen-

I wanted to shoot you a quick note thanking you for the excellent work you did for us with our recent product changeover. You consistently beat the tight deadlines, and provided a great product that helped to make our new rollout a success. We look forward to doing more work with you in the future.

Thank you!

Todd Johnston
Product Development Manager
D.R. Horton, Inc. – Portland

Turning Architectural Illustrations Upside Down

Stephen — Sun, 16 Nov 2008 21:30:57 +0000

Effective communication is a key to success. Increasingly, graphics help you tell your story better. That’s where we come in. Our job has always been about visualization. Historically, this entailed architectural illustrations of 2D elevations and then 3D perspectives. Lately, we’ve taken this static medium and literally “turned it upside down”.

Our new 360 tools (360 interior and 360 exterior) not only help you communicate your project from every angle, but it lets your audience explore your designs in their own way and at their own pace. The more they are engaged, the more likely that they get your message, and the more likely that they want to hear more. And that’s a true measure of effective communication.

Parade of Homes 2008

Stephen — Wed, 30 Jul 2008 15:50:14 +0000

Over the past couple of weeks, we had been busy with this project of creating renderings and floor plans for 55 houses for the Home Builders Association of Fayatteville 2008 Parade of Homes. These homes range from condo units and town homes to starter homes and large luxury homes. Although we had only two weeks to complete the entire project to meet the deadline, we actually were able to complete the whole thing two days ahead of schedule.

We typically prefer CAD files as they are the cleanest and offers the most flexibility. But with this project, we primarily worked from photocopies of plans. In addition, we accepted large D size (24 x 36) print, which we scanned ourselves. To avoid the risk of “garbage in, garbage out”, we had to clean up many files and sometimes start from scratch. Here are some examples:

Before:

After: